Let’s talk digital services and where they fit into our Digital Marketing Strategies.
But what are Digital Services?
We’re so glad you asked! The short answer is, if you’re a business in today’s marketplace, you NEED it. It’s necessary to get your business in front of your audiences.
The long version goes like this: The term “digital services” refers to marketing methods that allow your business to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, and how well individual campaigns are converting. Digital services can range from websites and social media to streaming video and audio sites (YouTube, Pandora, Hulu, etc.). Digital services describes a set of marketing processes that utilizes ALL available digital channels to promote your brand, products or services.
Some techie stuff we need to get out of the way- Digital services are often synonymous with “internet marketing,” “online marketing,” and sometimes you may even hear “online presence.” Even though these words are thrown around haphazardly, they are different. Internet marketing is a subset of digital marketing.
Why are you telling me this?
Because we want you to understand that we do not just deploy internet marketing technologies. We have a full arsenal of services that we can customize for businesses of all shapes and sizes. We create strategies that are specific to you. In other words, no other company will share your same strategy, which means your digital services will be specific to you as well. (Your strategy is the overall blueprint of your business goals and the services are the detailed, tactical plan to reach them.) We do not do cookie cutter or one size fits all strategies. We are all about results. Make sense?