We combine the many tools and strategies from both traditional and digital marketing – for both local and global brands. Our band of misfits can create everything from cinema-quality TV commercials to lead-generation strategies. We serve a diverse clientele and play a different role in each of their business strategies – we’re something different for everyone. After all, your business isn’t just like any other, is it?
High-Voltage Marketing is about making the connection between creative and strategy. It’s creative strategy – strategic creative – symbiotic instead of independent. Think of creative as what you’re saying, and think of strategy as who you’re saying it to, where you’re saying it to them and when you’re saying it as well as how loud you are saying it. If you know, ahead of time, the who, when and where, you can make the HOW and WHAT much more effective.
It’s also about making the connection between your marketing and your business. Your advertising efforts should work hand-in-hand with your marketing. Your marketing should work hand-in-hand with sales, execution and follow-up. Your marketing affects everything, and everything affects your marketing, so when we become your marketing partner, we become part of your business. The more comfortable you are letting us work directly with Sales and Customer Service, the more we can help you – by helping them. By building out the grid, we can provide juice to more of your business.
Our approach to “what we do” may be different than what you would expect of an agency our size. We recruit and cultivate multi-talented individuals to our team, so each person is capable of several disciplines. This allows us to accomplish the vast majority of the services we offer with in-house talent, and that means more options for the client and more flexibility when it comes to deployment. The work we do for clients is based entirely on time, not on the number of services we provide. We do what’s needed when it’s needed and pivot on the fly. Since we’re both creatives and strategists, there’s a strategic context, a reason for every piece of creative, just as there’s a creative approach to every strategy. With our multi-dimensional team at your disposal, you can do amazing things.